Ms. Estella McCollum


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I am an experienced collegiate retail professional that enjoys helping independent college bookstores improve and grow their business. As the Director of a multi-unit retail operation at the University of Kansas, I was able to achieve overall sales increases (7.3%), exceed margin goals (6.9%), and improve the retail operations by increasing store profits by 177% in 4 years.

My work experience includes a variety of accounting, technology, business management, hiring and recruiting, and marketing. I have been able to identify and implement new technology solutions to improve store level performance and creating new vendor partnerships and programs to improve product selection with minimal inventory risk. The volunteer board positions I have held have grown my awareness of the challenges stores face in the collegiate retail industry.