Paula Haerr, Independent Campus Store Champion & Consultant. From a collegiate retailing career that began in the mid-70s to her role today in serving the needs of independent college stores, Paula's knowledge of the channel has made her a frequent speaker at national, state and regional events. A self-described "professional shopper," Paula's insights span the retail world from campus store management, consumer preferences, vendor insights and mainstream influences
On a personal note, my favorite pastimes are shopping, antiquing, ballroom dancing and travel.