As a tool to plan and communicate, the promotional calendar keeps track of scheduled events and promotions
All paid communication activities, other than advertising, public relations, and personal selling that stimulate buyers’ purchases and retailer’s effectiveness. #SalesandPromotions
1 Comment - I am from the University of Iowa Bookstore (Iowa Hawk Shop) My store is currently working on a promotion that involves the amount of touchdowns our football team scores during a home game, number of touchdowns determine the discount for the following Tuesday, wondering if any of you do a similar promotion and any advice you would have for us?
The set of tools and communication a retailer uses to inform, persuade, and remind the customer about their company, products, and services. these include but are not limited to advertising, sales promotion, publicity, and personal selling
Include publisher's overstock offered at reduced prices; special imports; reprints and packages publications (also known as "promotional" books); hurt books; and self-remainders - nonreturnable books marked down by the bookseller. #Promotion
Deductions, as a percentage, from the price of goods or services. #Promotion
Merchandise priced below cost to draw customers into a store or retail environment. #Promotion
The number of distinct people exposed to a retailer's promotional efforts during a specified period
The point at which direct promotional expenses and the cost of the good has been covered
The use of non-traditional creative marketing strategies and innovative thinking to create awareness and drives sales. #Promotion
The average number of times each distinct person is exposed to a retailer's promotion efforts in a specific period