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Cristina Rangel

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1 to 14 of 14 total

Mobile Commerce (m-commerce)

Posted By Cristina Rangel 10-18-2016 18:43
Found In : Glossary
1. Encompasses Mobile Payment but also includes a variety of mobile based activities including content purchase and delivery, money transfer, auction, browsing, marketing, advertising and location-based services 2. Original 1997 definition: "the delivery of electronic commerce capabilities directly into ...

Tablet POS

Posted By Cristina Rangel 10-18-2016 17:19
Found In : Glossary
Specific category of Mobile POS using tablet devices as the payment extension to the larger POS system or small stand-alone systems for small retailers.

Responsive Web Design (RWD)

Posted By Cristina Rangel 10-18-2016 17:18
Found In : Glossary
A method of developing a site that is completely flexible regardless of device. Rather than detecting a specific browser type or device type, the website automatically orients itself based on the screen size of the device. A combination of reformatting and re-optimizing the site as a whole give a practical ...

Push Notifications

Posted By Cristina Rangel 10-18-2016 17:16
Found In : Glossary
Message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. Provides a mechanism to provide timely, relevant messages to mobile users who can easily launch the corresponding app to learn more. The power ...

Mobile Relationship

Posted By Cristina Rangel 10-18-2016 17:11
Found In : Glossary
A more sophisticated approach to gathering device-based intelligence and using it to determine when, where, and how to engage your customer.

Mobile POS

Posted By Cristina Rangel 10-18-2016 17:10
Found In : Glossary
Portable checkout devices that serve as a payment extension to the company’s larger point of sale system.

Mobile Payment

Posted By Cristina Rangel 10-18-2016 17:10
Found In : Glossary
The payment for an item or service via your mobile device. Includes Near Field Technology and other contactless payment as well as direct mobile billing.

Mobile Optimized

Posted By Cristina Rangel 10-18-2016 17:06
Found In : Glossary
A site that will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images are displayed when the user is on any mobile device. A mobile optimized site is more advanced than a mobile friendly site.

Mobile Friendly

Posted By Cristina Rangel 10-18-2016 17:05
Found In : Glossary
A site that displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it will appear smaller on a phone and may not work perfectly on a touchscreen tablet, a mobile friendly website ...

Mobile First

Posted By Cristina Rangel 10-18-2016 17:05
Found In : Glossary
When your company thinks about mobile users first, every time you make a business decision.

Mobile Analytics

Posted By Cristina Rangel 10-18-2016 17:02
Found In : Glossary
Using data gleaned from mobile interactions to enhance the customer experience by managing customer information and optimizing performance on mobile. Mobile analytics should seek to understand the context in which the user is performing an action. Usually this would include the customer’s location, ...

In-App Messaging

Posted By Cristina Rangel 10-18-2016 16:49
Found In : Glossary
Notifications displayed while the user is active within the sender’s app. Can be used by marketers to fine-tune app content, identify when users are most likely to buy, and delivering promotional in-app offers at the optimal time which boosts conversions and purchases. Still sends if a user has ...

Geofencing

Posted By Cristina Rangel 10-17-2016 20:58
Found In : Glossary
A location-based service that sends messages to smart phone users who enter a defined geographic area. (E.g. Some companies send promotions to customers’ smart phones when they enter a store, mall, or neighborhood.) Geofencing uses GPS location and sends general messages when a device enters the ...

Beacon

Posted By Cristina Rangel 10-17-2016 20:54
Found In : Glossary
Small, Bluetooth-enabled devices that attach to a wall or countertop inside a store. Beacons are proximity-based, meaning they send Bluetooth signals to a customer’s smartphone when the customer is within a short distance of the beacon (usually within 150 feet), automatically triggering personalized ...